A good example is the book I'm currently reading - Homo Deus, by Yuval Noah Harari. I LOVE this book. It speaks to me in ways that I didn't think possible. His brain is how my brain works. Relentless logic. Have I reviewed it on Amazon or any other platform? No. Why? Because I have a million things to do. I will, but when it comes to me and I feel I have a spare moment. That could be months from now.
Thus, when a person takes the time to look at my book cover, like it, buy the book, read the book and review it I'm pretty damn grateful. I'm even more impressed by those who talk about it on their social media or post their review to multiple platforms. That means I had an impact. On one person maybe - but isn't that why we write?
So, to my author friends I say this: don't be disheartened if you are not getting the reviews you think you should be. Every single one counts.